Press Release
Intelligent Medical Objects Announces Launch Of Adaptive Data Manager
12/03/2001
Oracle Open World, San Francisco, CA, December 3, 2001 - Today, at the Oracle Open World conference in San Francisco, California, Intelligent Medical Objects, Inc., announced the launch of its new flagship product, Adaptive Data Manager™, or ADM.
ADM helps users of Oracle to design, store, report and communicate. The foundation of ADM is a meta-data model with unusual flexibility that allows rapid definition and accommodates continuous change in database structure At the same time, ADM features an unusual level of control and low maintenance overhead.
Frank Naeymi-Rad, IMO's CEO since the company's formation in 1994, said, "Our business has always been almost exclusively healthcare. When we developed our first Electronic Medical Record for a clinical trial client in the 90's we ran into some very complex database problems. It was easy to get data into the repository in the beginning, but it soon became a black hole. Constant changes in structure, the lack of consensus among physicians, and ongoing medical discoveries necessitated highly flexible layers of architecture--both visual and data."
Regis Charlot, IMO's VP for Development, agrees. "In the healthcare environment where we do most of our work, the data model is constantly evolving. New data elements, new data trees being fashioned across multiple sites, new and multiple parent data elements for existing children and on and on." "How can we manage this? The answer is you have to have a powerful meta-data model to drive the whole process, and we've spent the last 5 years building it."
Gene Wycoff, IMO's head of Business Development, noted that the Adaptive Data Manager is not just for healthcare. "We have an interesting challenge now," he said. "Our field expertise is mainly in health care, and now we have a product that is industry-generic. This calls for a new strategy, which starts with healthcare and involves qualified partners who will utilize ADM to deliver their customers' healthcare solutions better and faster. Then, when they see how much ROI they obtained from the healthcare application, they're going to look at how they can use ADM to do the same thing for other industries. All of a sudden, our end-market has expanded beyond our ability to manage it by ourselves, so partners will become crucial in the next stage of our company's growth."
Intelligent Medical Objects, Inc. is private, and is headquartered in Northbrook, IL. In addition to the Adaptive Data Manager, the company offers a line of medical vocabulary products, clinical application components and tool kits, and consulting to all industries. IMO will feature ADM at HIMSS™ the Healthcare Information Management and Systems Society annual conference in Atlanta at the end of January, 2002 where they will make four key presentations to the membership and other attendees about how ADM can be used in healthcare.